The Elephant Rope

The Elephant Rope As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”The man was amazed. These animals could at any time break free from their bonds but because they believed they couldn’t, they were stuck right where they were. Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we faile d at it once before?Failure is part of learning; we should never give up the struggle in life.

Element Symbols List - Chemical Element Abbreviations

Its easier to navigate the periodic table and write chemical equations and formulae once you know the symbols for the elements. However, sometimes its easy to confuse symbols of elements with similar names. Other elements have symbols that dont seem to relate to their names at all! For these elements, the symbol usually refers to an older element name that isnt used anymore. History of the Abbreviations In fact, there are eleven of the abbreviations for the elements which dont seem to match the modern name. Those are subtle reminders of the history of the Periodic Table and the process of the discovery of elements over the millennia. Eight of these oddities are Au (gold), Ag (silver), Cu (copper), FE (iron), SN (tin), Pb (lead), Sb (antimony), and Hg (mercury): All were among the elements recognized by the ancient Greeks and Romans, and the abbreviations for those are based on a Latin or Greek term for the element.   Potassium was identified during the Middle Ages, and its K is for kalium, a medieval Latin term for potash. W stands for tungsten because it was first identified in 1780 within the mineral known as wolframite, by French scientist Antoine Lavoisier (1743–1794). And finally, sodium gets an Na because it was first isolated by the English chemist Humphry Davy (1778–1829) in 1807 and he was referring to natron, an Arabic word for the salt used by the Egyptians to mummify people. Element Symbols and Names Below is an alphabetical list of element symbols with the corresponding element name. Keep in mind that the names for the elements (and their symbols) may be different in languages other than English. Ac Actinium Ag Silver (argentum in Latin) Al Aluminum Am Americium Ar Argon As Arsenic At Astatine Au Gold (aurum in Latin) B Boron Ba Barium Be Beryllium Bh Bohrium Bi Bismuth Bk Berkelium Br Bromine C Carbon Ca Calcium Cd Cadmium Ce Cerium Cf Californium Cl Chlorine Cm Curium Cn Copernicium Co Cobalt Cr Chromium Cs Cesium Cu Copper (cuprum  in Latin) Db Dubnium Ds Darmstadtium Dy Dysprosium Er Erbium Es Einsteinium Eu Europium F Fluorine Fe Iron (ferrum in Latin) Fl Flerovium Fm Fermium Fr Francium Ga Gallium Gd Gadolinium Ge Germanium H Hydrogen He Helium Hf Hafnium Hg Mercury (hydrargyrum in Greek) Ho Holmium Hs Hassium I Iodine In Indium Ir Iridium K Potassium (kalium in Medieval Latin) Kr Krypton La Lanthanum Li Lithium Lr Lawrencium Lu Lutetium Lv Livermorium Mc Moscovium Md Mendelevium Mg Magnesium Mn Manganese Mo Molybdenum Mt Meitnerium N Nitrogen Na Sodium (natrium in Latin, and natron in Arabic) Nb Niobium Nd Neodymium Ne Neon Nh Nihonium Ni Nickel No Nobelium Np Neptunium O Oxygen Og Oganesson Os Osmium P Phosphorus Pa Protactinium Pb Lead (plumbum in Latin) Pd Palladium Pm Promethium Po Polonium Pr Praseodymium Pt Platinum Pu Plutonium Ra Radium Rb Rubidium Re Rhenium Rf Rutherfordium Rg Roentgenium Rh Rhodium Rn Radon Ru Ruthenium S Sulfur Sb Antimony (stibium in Latin) Sc Scandium Se Selenium Sg Seaborgium Si Silicon Sm Samarium Sn Tin Sr Strontium Ta Tantalum Tb Terbium Tc Technetium Te Tellurium Th Thorium Ti Titanium Tl Thallium Tm Thulium Ts Tennnessine U Uranium V Vanadium W Tungsten (wolframite) Xe Xenon Y Yttrium Yb Ytterbium Zn Zinc Zr Zirconium Sources Rouvray, Dennis H. Elements in the History of the Periodic Table. Endeavour 28.2 (2004): 69-74. Print.Scerri, Eric R. The Evolution of the Periodic System. Scientific American 279.3 (1998): 78–83.  ---. The Periodic Table: Its Story and Significance. Oxford: Oxford University Press, 2007.Yeston, Jake, Nirja Desai, and Elbert Wang. Setting the Table: A Brief Visual History of the Periodic Table. Science, 31 January 2019.

Robert Frost s Life Through Poetry - 1745 Words

March 23, 2016 Robert Frost Reflects Life Through Poetry It is easy to express your emotions, and feelings through poetry. Which is exactly what Robert Frost has done through his entire career. Each poem Robert Frost has written, has meaning behind it all. He has gone through an extreme amount of events, and tragedies in his life. Frost has been through an unimaginable amount of losses, deaths, and loneliness throughout his years. Throughout his life his poetry has had a huge impact on him, the situations and losses, and emotions he had encountered in his life were expressed and showed throughout his poetry. Robert had suffered from emotional and physical abuse throughout his childhood, which had caused him to live his life being apprehensive, and afraid. Even though these things had caused him to be emotionally unstable, and leave him fearful for his entire life; they had also allowed him to be one of the most incredible poets in history. Frost s father was an alcoholic who had anger issues as well, one time he had whipped young Roberts’s legs repeatedly with a dog chain (Postema, 160). Frost was born in San Francisco, where he had lived for 11 years, until his father had passed away due to Tuberculosis in 1885. After his father s passing, himself, his mother and his sister Jeanie had moved to Eastern Massachusetts. Isabelle Frost (Robert’s mother), had helped her family by getting a job to be a teacher, which allowed her to continue teaching and homeschooling her ownShow MoreRelatedAnalysis Of Robert Frost s La Noche Triste Essay1692 Words   |  7 PagesNovember 2014 Paper 5 Robert Frost was born on March 26, 1874 in San Francisco, California. He is, without a doubt, one of the greatest poets in American history. Frost used a traditional style and candidly opposed the free verse style. 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Starbucks Analysis Free Essays

string(19) " as well as labor\." Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. We will write a custom essay sample on Starbucks Analysis or any similar topic only for you Order Now Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market. At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like. Key word: Nature of product; Market Trends; Production/Supply Process Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on. By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc. Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made with via, that is indistinguishable from Starbuck’s typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013). It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step. Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature stage, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice. When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy life and pursuit of fashion and communication. The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits. Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers’ income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side. Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. You read "Starbucks Analysis" in category "Papers" Production function Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decisio n with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/Market Nature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by quality coffee servicing. The rest of other competitors is trying advance environment as well. Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013). However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald’s larger retail footprint may overlap more with Starbucks’ core markets, but their stark differences as stores are reflective of the general differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition. Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role. That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012). The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin. Almost every industry even companies have been involved into this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs. The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The social-culture segment based on the reflection of consumers and how the company response to it. As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry. The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use social media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet. It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention. It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced. Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald’s has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald’s coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of revenue is coming from individual buyers. They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors. Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikipedia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either. Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals. In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted customers who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks. In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related company. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen. That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place. Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact. The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken. The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks’ Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks’ new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Vent i of Greedy Government. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/article/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis How to cite Starbucks Analysis, Papers

Ove Arup Essays - Knights Bachelor, Ove Arup, Structural Engineers

Ove Arup Sir Ove Nyquist Arup was a leading anglo-danish engineer, the founder of the internationally important firm Arup and generally considered to be one of the foremost engineers of his time. His career was defined and propelled by many of the major design, technological and economic developments of the 20th century: early experimentation with thin-shelled reinforced concrete structures and more recently the phenomenon of corporate globalisation of which the present day Arup engineering consultancy is a highly successful example. Ove?s career began when he completed his engineering studies in 1922, in which he specialised in reinforced concrete. He moved quickly up the ranks in his first job at Danish firm Christian and Nielsen, being appointed chief engineer towards the end of 1923. After a decade of solid work and increasing experience, he worked as a structural consultant to the Tecton partnership (working alongside another important senior engineer Berthold Lubetkin), in which he most notably worked on Highpoint one in Highgate. Highpoint one was an important experiment in high-rise residential design, and was one of Arup?s most significant collaborations with Lubetkin. Arup later criticised the project as having significant flaws. He moved next to a London construction company, J.L Kier and Co in London, as director and chief designer from 1934-1938 and also became a member of the executive committee of the MARS group in 1935. In 1938, with his cousin Arne Arup, he founded Arup and Arup Limited which was a firm of engineers and contractors. Arup?s reputation as a competent engineer was well and truly swelling at this point and he was appointed on the air raid precautions committee prior to World War Two. World War Two provided a world of opportunity for Arup to flex his engineering muscle. He published a number of papers on shelter policy and designs due to the constant bombings by the German Luftwaffe on England. They mainly advocated reinforced concrete mass shelters, rather than the government policy of dispersing the population in small domestic shelters. Largely for political reasons, most of his recommendations were never adopted, although some wealthy Londoners were able to build concrete shelters according to his design. He also played a small role in the all important allied D-day landings in which he designed the temporary harbours. In 1946, Ove dissolved Arup and Arup Ltd and created a team of civil and structural engineering consultants. A further company, Arup Associates, was formed in 1963 as a new partnership with a body of engineers and architects working on an equal basis as building designers which is the crux of the modern day company Arup. It is a multi-disciplinary company providing engineering, architectural, and other services for the built environment. The company?s first project was Durham?s Kingsgate Bridge in which Ove Arup personally supervised the design and construction. Being the firm?s first bridge, Arup was particularly attached to the project and had his ashes scattered from it following his death. However, Arup?s most famous structure would have to be the Sydney Opera House in which he was the design engineer from 1957 until its completion in 1973. An iconic building making groundbreaking use of precast concrete, structural glue and computer analysis made Arup?s reputation despite the extreme difficult working relation ship with the architect, Jorn utzon. In conclusion, the Sydney Opera House offered Ove the supreme opportunity for the integration of his artistic vision and technical innovation. It was an excellent example in showcasing how he engineered solutions intuitively and then proved them mathematically. ?Bibliography HTTP://EN.WIKIPEDIA.ORG/WIKI/OVE_ARUP ACCESSED 19TH OCTOBER HTTP://WWW.DHUB.ORG/ARTICLES/830 ACCESSED 19TH OCTOBER WWW.OVEARUPFOUNDATION.ORG/ABOUTUS/ABOUTOVEARUP.HTML ACCESSED 19TH OCTOBER

How To Rock At Relationship Marketing

How To Rock At Relationship Marketing At least 32% of business-to-business (B2B) marketers create more company-centric content than customer-centric. Yikes. Thats not good. Dont get me wrong- its important to have great content that explains exactly how your product or service can help your customers. But that sort of content will have its greatest impact long after your prospects know, like, and trust you. Another 27% of B2B marketers write more customer-focused content. Thats great. But there is something to be said for including company-focused content that helps your readers understand why they should buy your product or service after their first few experiences with your awesome content. Thats why the 41% of B2B marketers who combine company- and customer-focused content will win the sale at the end of the day. Heres why, and exactly how you can do it, too, with a little thing we call relationship marketing.How To Rock At Relationship #Marketing Like The Best Sales ProsYour Prospects Don't Care About You, Your Product, Or Your Service (At Least Not Yet) In January, my wife and I spent some time in New Orleans. It's great, by the way- a city full of music. While walking around town, musicians would spot us, walk over, and ask us to buy one of their CDs for only $10. But we didn't buy a single CD. On the other hand, we saw a ton of street performers actually playing their music. They were out, showing visitors like us their awesome talents, and simply had a guitar case open with a sign that read $10 a CD. Anytime we stopped to listen, we gave those guys a few bucks. Give your prospects a preview of what you're capable of with awesome #content.Think about those two scenarios applied to your marketing: You can write content that talks about your product and nothing else, then hard sell someone on purchasing it. Or you could show your readers a preview of what you're capable of first, show them you're a company full of talented folks, and let your content sell for you. I bet you can tell which sales technique  is more effective. The street performers who showed us a preview of what we would get by buying their albums gave us the chance to get to know and like their music enough to trust that their whole album would be great. Why Content Marketing Is Your New Salesperson While it'd be great if you could go out and meet every one of your prospects like the musicians (or salespeople) in New Orleans, it's just not going to happen. Especially not anymore- because people want to find your solution on their own without your help. In fact,  84% of folks prefer to  research  on their own instead of having someone do it for them. Their first experience with your brand is through  your content.  Your content needs to build that relationship. And that relationship cannot begin with a hard sell. And while some even argue that relationship selling is dead, their arguments even further the importance of experiences and relationship marketing.  Matthew Dixon and Brent Adamson take to  the Harvard Business Review to explain why "Selling Is Not About Relationships", but rather about being a challenger. The best  salespeople: 1. Teach their prospects. They focus the sales conversation not on features and benefits but on insight, bringing a unique (and typically provocative) perspective on the customer’s business. They come to the table with new ideas for their customers that can make money or save money - often opportunities the customer hadn’t realized even existed. Apply This To Your Marketing: Publish helpful content (the kind that doesn't just scratch the surface).  Participate in the ensuing conversation with blog  comments and social media. And create experiences people will remember long after first meeting you through content. 2. Tailor their sales messages. They have a finely tuned sense of individual customer objectives and value drivers and use this knowledge to effectively position their sales pitch to different types of customer stakeholders within the organization. Apply This To Your Marketing: Understand your audience and their challenges super well. Never be afraid to go super niche or narrowcast your prospects with your content. 3. Take control of the sale. While not aggressive, they are certainly assertive. They are comfortable with tension and are unlikely to acquiesce to every customer demand. When necessary, they can press customers a bit - not just in terms of their thinking but around things like price. Apply This To Your Marketing: The best salespeople "win by pushing customers to think differently, using insight to create constructive tension in the sale." Help your readers understand that they can improve the way they're currently doing something- even if they didn't know they could. Focus on customer value while pushing your readers outside their comfort zone to understand there is a better way. And I would argue that doing all of that builds positive experiences with your content. And that, in turn, serves as the foundation for a relationship. So, if the best salespeople build relationships to  sell, how can you apply those same practices  to build your relationship marketing? So, What About â€Å"New Age† Sales And Marketing Then? Pitches and cold calls are out. At least, that’s what some sales  pros  have been saying. Prospects are more informed than ever before when they make buying decisions- 84% of them, in fact. So, what is the solution? When Entrepreneur asked Tony Parinello that question, this is what he had to say: Let's face it: Buyers are more educated than ever before. What we sales and marketing types need to focus more on is understanding our prospect's world- and the best way I know of to do just that is to ask intelligent questions. Parinello  goes on to explain that those questions should be open-ended and prompt longer responses than just yes or no. And that we should ask and listen a lot more than adding to the noise. Hm. This new age stuff actually sounds a lot like what Dale Carnegie wrote about way back in 1936 in his book, â€Å"How To Win Friends And Influence People.† So, once again, it's about building relationships. And you can do that with your content. Here's how: Ask your readers what they'd like to hear from you. Ask your customers why they use your product or service. Listen to their big challenges on social media. Look at  the questions they ask you in your blog comments. Listen to the questions they ask presenters at events. Review your most successful content to  learn why your audience loved it. Recommended Reading:  How To Find The Best Blog Ideas That Will Have People Craving Your Content Give Away Your Secret Recipes Just like those street performers in New Orleans, you can give away the recipe for your secret sauce, and people will still buy what you’re selling. In fact, some companies give away their most successful recipes- very literally. Living in Minnesota, there is an awesome brewery I love: Surly. Those guys partnered with Northern Brewer Homebrew Store to share tons of their recipes so homebrewers could replicate their  beers. It takes a super loyal fan to want to clone a beer.  And guess what? When you brew your own version, won't you probably also buy that brewery's beer to taste how close you made it? From experience, the answer is yes. You would. And that, in a nutshell, is how giving away your secret recipe in the form of content will actually help you sell more. Giving away your secret recipe will actually help you sell more. #contentmarketingBy sharing exactly how you do things successfully, you build thought leadership in your industry. Relationships are built on trust, and when smart people see how smart you are, they'll want to work with you. If you give away how to do something without your help at all, your audience could do it... but they still might not have the time, knowledge, or experience to do it as well as they could when they have your help. Will Old School Sales Models Work In Your Content Marketing? There are a couple old school sales models that people still talk about. And they get  pretty interesting when you combine them with content marketing. Break and fix. This is when a salesperson shares something jarring, then something rational. Psychologists were able to convert 80% of study participants by disrupting their trains of thought with something out of the ordinary, then following up with something agreeable. Apply this to your content marketing: Show your readers a problem they’re experiencing now but may not even know about it, then provide the solution in your content. 1. Write content  that promises utility. Think of headlines that look like this: How To ___ That Will Help You ___ Or even this: 23 Ways To Get Even More From ___ To ___ The thing in common with this method, is that it connects the main idea of the content to a promise of what your reader will learn. There’s a reason our headline analyzer ranks power words like how to and that will so high: It's a promise of extremely useful content. And we know 34% of people share content simply because it's super helpful. Headlines like that indicate a desired state, too. If you do ___ you will become ___. We want to become better at what we do; it's human nature. When your content promises that and follows through- you've created a magical experience your readers will remember. Recommended Reading And Resources: How To Write Headlines That Drive Traffic, Shares, and Search Results Proof That Emotional Headlines Get Shared More On Social Media Blog Post Headline Analyzer Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Help your readers do something better- even if they don’t know they’re doing it wrong. Sometimes, it's easy to believe that just because you're doing something, it's as good as it gets. Take, for example, a blog planning process. If you have one, that's great, right? But what if there were a ton of ways to optimize that process to save even more time for every single person involved in the process? You'd be interested. While it might seem like every topic has been covered before, you can focus on creating content for those topics better than anyone else. Efficiency is doing the thing right. Effectiveness is doing the right thing. - Peter Drucker Like that blog planning process example, doing the right things is being effective. Doing those things even better is being efficient. If you focus your content on a common problem your readers experience, then focus on a unique angle, you are providing something no one else is doing. That's how you can help your readers do something better- even when they don't know that what they're doing is wrong in the first place. This is why every piece of content from the Content Marketing Blog is long-form: We don't just scratch the surface, but provide helpful, actionable content to help our readers become better bloggers and content marketers. Example Reading: How to Hack Your Efficiency with an Agile Blog Planning Process 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best) Why the break and fix method still works. It's the classic problem + solution = outcome model. If you introduce a problem, then provide a solution in your content, that's exactly what your readers are looking for. The outcome is how they'll do something better than they've ever done it before. And that outcome is made even better when they use your product or service. Foot in the door. This is when a salesperson asks their prospect to buy something that's relatively cheap, then asks them to buy something more expensive. But it sucks to ask someone to buy from you the minute you meet them.  Remember those folks in New Orleans who point blank asked me to buy their CDs? It's pretty abrasive. Use your content to build a relationship first, then ask for the sale. Use your content to build a relationship first, then ask for the sale.Apply This To Your Marketing: Ask your readers to do something simple first, then build up to something bigger. 1. Ask for a social media share first. 34% of people like to share helpful content, and 73% share content to remember it. It's easy to share useful content, and creating an experience your readers will remember is super important to help them get to know you. I definitely fall into both of those sharing categories, and it's really likely your readers will, too. Recommended Reading: Why People Share: The Psychology of Social Sharing How To Increase Blog Traffic: 5 Ways To Make Contagious Content The Best Place To Put Social Media Buttons On Your Blog 2. Trade awesome free content for an email address. Speaking from experience at , there is no better way to gather email addresses than this. Plus, there are dozens of tools to help you do this (OptinMonster, Leadin, and SumoMe List Builder  just to name a few), and they’re super easy to set up. This is just a little more effort for your reader than asking for a social share, because they are giving you permission to send them relevant content. This is an example of an OptinMonster lead conversion cookie. Read all about content distribution and get your free e-book. We call these cookies at . We give our readers something sweet for a bit in return. Various formats of these have  helped us increase our email subscribers by 90% in just 6 months. Imagine what it could do for your blog. Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program Why You Should Give Free Content To Your Readers 3. Provide a free trial signup (if you can). Just like great content hints at how great your product will be, a free trial is a preview of how much better your customers lives will be after they purchase your product. This takes a bit more dedication from your prospects. Think of time to learn something new, knowing an end date to â€Å"free† is coming, and making a purchase decision in a set timeframe. However, â€Å"free† is a super easy way to experience your product for the first time. And you can make that offer through your content marketing. 'Free' is a super easy way to experience a product for the first time.4.  Make it an easy purchase. Do you see the pattern of how you've  helped your prospect build up from a super easy decision (a social share) to slightly more advanced (trial of your product)? That gives your readers time to build a relationship with you through content. And as all salespeople know, relationships help sell. Now that they trust you, it's time to ask for the purchase. Really, this is an art of compliance based on social psychology. And psychology works for content marketing. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog Why the foot in the door method works for content marketing. You never know when someone is experiencing your content for the very first time or has seen your stuff a bajillion times. Giving your readers the ability to choose their own adventure with your content will help them create valuable experiences the way they want them to be. How To Get People To Care About You, Your Product, And Your Service I mentioned trust about a million times in this post so far: It's one of the most important parts of making a purchase decision. In fact, Mark Schaefer wrote an entire book on it. And Robert Rose and Carla Johnson  also published a book recently about experiences being the next game changer in content marketing. I dove deep into research to understand how to grow our blog with some core elements of psychology. One of the most interesting parts of that research was about the Psychological Foundations Of Trust. And trust only comes from building a relationship. Good relationships are based on great experiences. This isn't really new. But it is super fun to tie this into content marketing: Find commonalities between your prospects’ challenges and the solutions your product or service provides. Provide those solutions through helpful content for free. Help your reader have a positive experience with your content (tone, usefulness, not too salesy, etc.). Publish and share that content consistently to build expectations of awesomeness. Include useful calls to action in your content so when your prospects feel secure, they have the opportunity to convert. And that is how you can use your content to build a relationship with the 84% of people who research before ever calling you: Understand your audience, teach them, and provide a unique perspective with your content. Ask questions, always learn, and never be afraid to iterate. Give away your secret recipes to position yourself as a thought leader. Promise a solution to your readers' challenges- beyond what anyone has ever told them before. Provide multiple calls to action ranging from little commitment to purchase. Publish that awesome content consistently. If you'd like to create content that sells, get your copy of  the relationship marketing template to get started. It'll walk you through how to create educational content and product-focused stuff, too, all while helping you remember all the actionable steps throughout this post. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog

Biography of Anne Lamott

Biography of Anne Lamott Anne Lamott was born in 1954 in San Francisco, CA. Anne Lamott, the daughter of the writer Kenneth Lamott, grew up in Marin County, north of San Francisco. She attended Goycher College in Maryland on a tennis scholarship. There, she wrote for the school newspaper, but dropped out after two years and returned to San Francisco. After a brief stint writing for WomenSports magazine, she began working on short pieces. The diagnosis of her fathers brain cancer prompted her to write her first novel,​ Hard Laughter, published by Viking in 1980. She has since written several more novels and works of nonfiction. As Lamott told The Dallas Morning News: I try to write the books I would love to come upon, that are honest, concerned with real lives, human hearts, spiritual transformation, families, secrets, wonder, craziness- and that can make me laugh. When I am reading a book like this, I feel rich and profoundly relieved to be in the presence of someone who will share the truth with me, and throw the lights on a little, and I try to write these kinds of books. Books, for me, are medicine. Lamotts Books While Ann Lamott is well known and loved for her novels, she also wrote  Hard Laughter, Rosie, Joe Jones, Blue Shoe, All New People, and Crooked Little Heart- a popular nonfiction piece. Operating Instructions  was  her raw and honest account of becoming a single mother and chronicle of her sons first year of life. In 2010, Lamott published Imperfect Birds. In it Lamott explores teenage drug abuse and its consequences with her trademark humor. This novel is about how incredibly hard it is to know and communicate the truth, Lamott told an interviewer. Then in 2012s Some Assembly Required, Lamott revisits the topic of child-rearing that she mined so well in Operating Instructions, except this time from a grandmothers point of view. In this memoir, Lamott takes her readers through the birth and first year of the life of her grandson, Jax, the son of her then nineteen-year-old son Sam. Taken from the notes of her journal during that year, Some Assembly Required also includes other happenings including a trip she takes to India in which she carries readers away with her visceral descriptions: We were on the Ganges at five in the morning, in a riverboat in the fog... All four mornings we were in Varanasi, our boat was socked in with fog. This mornings riverboat man said, Too much the foggy! which I think captures all of human life. It was a thick, white pea-soup fog- a vichyssoise fog- and apparently we were not going to see any of the sights Id assumed we would see, and in fact had come here to see. But we saw something else: We saw how much better mystery shows up in the fog, how much wilder and truer each holy moment is than any fantasy.