A Single Tear

Compositions can have a wide range of implications. For the most part, painters utilize these bits of workmanship to communicate on things they can't typically do. In some cases, it can likewise be a result of creative mind. Now and again, they need to envision a progression of occasions into one work of art. These works of art end up being abstracts however along the lines and hues utilized, there is as yet a concealed importance encased in them. This what makes artistic creations intriguing and mysterious.The lithograph speaks to the commonplace Indian pioneer in the midst of battles and trial of life. Regardless of how solid and decided a pioneer is, he despite everything has his frail minutes and the day off wind represent the hindrances. However, regardless of how troublesome it might appear to be, the pioneer is consistently a pioneer and he should not let his feelings of dread bring him down.The Indian Chief indicated his quality by driving his kin in their departure. Regardle ss of whether he is questionable of what is going to come, he kept his kin together and connected at the hip, they are to confront the challenges.Just by his name alone, I think Mr. Echohawk is an Indian himself. If not, he most likely has solid affiliations with Native Americans. This Indian Chief which he depicted strongly could be his predecessors. Perhaps he learned of their anecdote about the difficult situations experienced by the American Indians not all that long ago.And since he was not there and couldn't be there, he envisioned what may have occurred through this artistic creation. Since it is troublesome or difficult to depict through works of art the sentiments of this Indian Chief, he utilized a solitary tear to represent his emotions.The single tear that spilled from this warrior’s face connotes authority. It doesn't imply that a decent pioneer would not feel anxieties any longer. Further, it doesn't mean it would make the Indian Chief to a lesser extent a man i f a tear drops from his face. Like an ordinary humanA Single Tearâ â â â 2being and some other pioneer, he feels terrified as well. Yet, this Indian Chief is driven by determination and guts to convey his kin to security. The pioneer additionally felt dread yet his duty to his kin vanquished these sentiments of uncertainty and instability to what the future holds.The single tear uncovers the defect of mankind paying little heed to our shading and clan. By flaw, it implies that every individual notwithstanding of his height and position becomes delicate once in a while. The Indian Chief in the composition is encountering helplessness however he should satisfy his nobility and feeling of worth.As to his case, what encouraged him not to surrender is for his kin who admire him being the individual in order. On the off chance that he gives up, at that point his kin would lose trust. His mental fortitude denotes the destiny of the American Indians.The single tear likewise indicates c onfidence and expectation. Confidence in that after the tempest, the sun will sparkle for the Indian Chief and his kin. Confidence that the day off wind is just impermanent and it will end some way or another. Expectation is an inspirational standpoint from which they get their solidarity to outperform every one of these preliminaries and hardships. Expectation that a more splendid life is available for the local community.History reveals to us that the Native Americans have a rich past which maintains both their good and bad times. They recognized their triumphs and crushes and gained from these encounters which made them a more grounded network in spite of hawkishness and segregation from the whites. What is significant for them is their solidarity and pride as a race of principled people. Finally, I truly see this artwork by Mr. Echohawk as a passionate one. It depicts a blend of energy and assumption. I wish my perusers can see this artwork for themselves. Have confidence that anyone can feel for me. Much the same as any battling race, the American Indians are attempting their best to spare their bloodline amidst globalization and advancement. This attribute is the one I really appreciate.

What Were They Like Essay Example Essay Example

What Were They Like Essay Example Paper What Were They Like Essay Introduction The Poem we have considered is ‘What Were They Like’ which was written in the 1960’s by Denise Levertov. Denise Levertov was an enemy of war dissenter, who fought about the loss of the Vietnamese culture and the remorselessness of the Americans. The structure of the sonnet was written in questions at that point answers as she needed us to consider the inquiries at that point take a gander at the appropriate responses after. Denise Levertov underscores about the fiasco which was brought about by the Americans which left the individuals of Vietnam crushed. In the main inquiry Denise Levertov attempts to disclose to us that the individuals of Vietnam carried on with a basic life â€Å"did the individuals of Vietnam use lamp or stones†. Denise levertov attempts to reveal to us that the individuals of Vietnam had scarcely any cash not to mention power. Vietnam was separated from the propelled nations, for example, America, United Kingdom and substantially more. This brings compassion from the perusers towards the individuals of Vietnam, as thinks causes the peruser to feel very disheartened by what befell each one of those cheerful townspeople. In the appropriate response 1; Denise levertov reveals to us that murkiness went over the Vietnam â€Å"Sir, their light hearts went to stone†. Denise Levertov utilizes the words â€Å"Lights hearts† to reveal to us that the Vietnamese individuals were caring, quiet and serene individuals. At that point Levertov utilizes the word â€Å"Stone† to underline the way that their lives reached a sudden conclusion. What Were They Like Essay Body Paragraphs In the subsequent inquiry, Denise Levertov inquires as to whether individuals of Vietnam loved nature. â€Å"Did they hold functions to love the opening of the bud?† What Denise Levertov was attempting to clarify was that they adored nature and they never hurt it. In the appropriate response 2, Denise Levertov reveals to us that they possibly held functions â€Å"perhaps they accumulated once to thoroughly enjoy blossom† Levertov utilizes the words â€Å"perhaps† and † once† which demonstrates that no one truly knew whether they worshiped nature as it was quite a while back. In the subsequent point, Denise Levertov reveals to us that the town was encircled by bitterness when the youngsters passed on â€Å"But after the kids kicked the bucket there were no buds†. She utilizes the statement to clarify that there were no more chuckling or satisfaction in the climate encompassing the town. Denise Levertov utilizes the word â€Å"buds† as an allegory to allude to the beginning of a human life. In the third inquiry, Denise Levertov inquires as to whether the Vietnam were cheerful or not â€Å"quiet laughter†. She is inquiring as to whether they were upbeat making the most of their lives and on the off chance that they were a nearby unit (close family). In the appropriate response 3, Denise Levertov discloses to us that Vietnam had nothing to have a good time with. â€Å"Sir Laughter is harsh to the consumed mouth†. She utilizes similar sounding word usage to show the peruser how individuals can’t exposed the idea of being glad any longer. She utilizes mockery to come to her meaningful conclusion about individuals who have lost everything can no longer experience any bliss. During and after the war individuals were getting shredded, on the grounds that they were directly in the center of the war. In the inquiry 4, Levertov inquires as to whether the Vietnamese individuals utilized bone and ivory †Å"did they utilize bone and ivory†. Levertov utilizes the words bone and ivory since it connects to nature. So she inquires as to whether they revered nature and in the event that they utilized pieces of nature. In the appropriate response, Levertov discloses to us that decorations are utilized when individuals are glad. â€Å"Ornaments is utilized for joy† â€Å"bones were charred† on the off chance that they wasn’t any delight in the town, at that point there wasn’t any purpose of wearing decorations. Levertov utilizes the words â€Å"bones† and â€Å"charred† to disclose to us that bones were copied and the Vietnam utilized materials like issues that remains to be worked out their trimmings. She utilizes clear language with the goal that the peruser can picture the obliteration which was brought about by war. Her reactions are exceptionally negative and are totally connected with creepy subjects. In the point being referred to 5, Le vertov attempts to make us consider the Vietnamese individuals. â€Å"It isn't recollected. Remember†. The image that Levertov is attempting to paint for us is that nothing remains and that no one knows how they lived there lives. She is attempting to disclose to us that no one truly knew however they had lives. They were cheerful the manner in which they lived. They were standard individuals living their lives. The second point Levertov discloses to us that they were poor â€Å"most were peasants†. This shows they never lived in a propelled nation; they were poor who worked in fields to acquire a living for their family. The third point which was given to us was â€Å"maybe fathers told their children old tales†. Levertov is revealing to us that fathers and children had awesome relationship as it relates back to the past inquiry as that they were a unit. The last point is that the individuals of Vietnam never realized that they would have been in a center of a war. â€Å"When bombs crushed those mirrors it was just time to scream†. Levertov plays with words as she utilizes â€Å"bombs crushed those mirrors†. She is disclosing to us that the bombs destroyed the town. The wonderful view wasn’t delightful any longer. The bombs had devastated the lives of the Vietnam individuals. Levertov utilizes the words â€Å"it was just time to scream† in this line she reveals to us that war came surprisingly. There was no indication of caution. However, when the war came it left the individuals of Vietnam crushed. Being referred to 6, Levertov discloses to us that discourse took after singing â€Å"speech and singing†. Levertov underlines the way that they were upbeat individuals, they were blissful. In the first point, Levertov attempts to reveal to us that the locals were quiet individuals â€Å"singing took after trip of moths on the moonlight†. Levertov discloses to us that they hushed up, who adored nature. In the second point Levertov discloses to us that there isn’t a reverberation left in the town. â€Å"Who can say? It is quiet now† this shows the devastation brought the town at the edge of death. Numerous people’s lives got inane. Levertov utilizes the short sentence as it stands apart from the rest. Additionally it is exceptionally clear in what the sentence implies likewise it makes the peruser think about Vietnam. The sonnet ‘What Were They Like’ is written in over a significant time span tense. The inquiries are written in past tense and the appropriate responses are written in current state. She utilized the inquiries in at various times tense since she needed us to recall. She needed to mention to us what they backed at that point. The appropriate responses are in past tense as no one knows how they lived. The appropriate responses I think youngsters were offering an explanation to a man of regard as about in each answer it begins with â₠¬ËœSir’. By acquiring ‘Sir’ Levertov is deriding the circumstance, as kids answer their instructors by ‘Sir’ and the residents needed to answer the troopers by ‘Sir’. She is attempting to underline the way that the individuals of Vietnam had no regard and they required regard. The tone of this sonnet is dismal â€Å"who can say it is quiet now†. This statement was utilized to mirror the demise of the glad cherishing townspeople. The primary refrain is certain and the subsequent verse was adverse, this causes us to comprehend the individuals somewhat better. The topics of this sonnet are love, passing war, kids and neediness. They utilized the statement â€Å"maybe fathers told their children old tales† for affection to stress that they were standard people who had large hearts. â€Å"But after the youngsters were slaughtered where were no more buds†. This statement speaks to death and youngsters due to the in light o f the fact that they are revealing to us that when kids passed on they won’t be there to grow up to get hitched and have children’s which exercises the populace. â€Å"When bombs crushed those mirrors there was just time to scream†. They give the possibility that the US tossed bombs at the Vietnamese individuals. This is identified with war. For destitution they utilized â€Å"rice and bamboo† to disclose to us that they never had any extravagance things they were all the while working in fields. This sonnet is exceptionally powerful in the manner the sonnet is layed out from my perspective. The statement which I discovered viable was â€Å"who can say it is quiet now† as it is short and compelling sentence and it gives that everybody is murdered and that there is an abandoned town. London Fete is a dissent sonnet which was composed by Coventry Patmore in 1890 after open executions had halted. Patmore articles to the way that hanging was an open di splay as it was utilized for a delight for the large groups which would assemble round. Patmore portrays the various people viewing and there responses â€Å"here a young lady structure her vesture tore a cloth to wave with†. â€Å"There a man, with hollering tired†. Patmore utilizes the title ‘London fete’ intentionally as each word has its own significance. London is the capital city of the United Kingdom and that’s where rules are made, likewise fete has two implications, fete is when there are entertainment meccas for everybody to appreciate. Destiny will be predetermination and the individual who is getting hanged in the sonnet, his fate is demise. The structure of the sonnet that Patmore utilizes is one of short smart lines which make the entire sonnet long and slim to copy the hangman’s rope. Contrasts and similitudes of WWTL and LONDON FETE ‘WWTL’ and ‘London Fete’ have numerous likenesses. The two sonnets ar e about death. â€Å"after the kids were killed† (WWTL). â€Å"They brought the man out to be hang’d† (London Fete). Likewise both are fight sonnets written to impact open emotions about occasions that the writers feel to not be right. In the two sonnets, passing is lawful. As in WWTL, the American senate would have approved American soldiers to bomb the Viet

The Elephant Rope

The Elephant Rope As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”The man was amazed. These animals could at any time break free from their bonds but because they believed they couldn’t, they were stuck right where they were. Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we faile d at it once before?Failure is part of learning; we should never give up the struggle in life.

Element Symbols List - Chemical Element Abbreviations

Its easier to navigate the periodic table and write chemical equations and formulae once you know the symbols for the elements. However, sometimes its easy to confuse symbols of elements with similar names. Other elements have symbols that dont seem to relate to their names at all! For these elements, the symbol usually refers to an older element name that isnt used anymore. History of the Abbreviations In fact, there are eleven of the abbreviations for the elements which dont seem to match the modern name. Those are subtle reminders of the history of the Periodic Table and the process of the discovery of elements over the millennia. Eight of these oddities are Au (gold), Ag (silver), Cu (copper), FE (iron), SN (tin), Pb (lead), Sb (antimony), and Hg (mercury): All were among the elements recognized by the ancient Greeks and Romans, and the abbreviations for those are based on a Latin or Greek term for the element.   Potassium was identified during the Middle Ages, and its K is for kalium, a medieval Latin term for potash. W stands for tungsten because it was first identified in 1780 within the mineral known as wolframite, by French scientist Antoine Lavoisier (1743–1794). And finally, sodium gets an Na because it was first isolated by the English chemist Humphry Davy (1778–1829) in 1807 and he was referring to natron, an Arabic word for the salt used by the Egyptians to mummify people. Element Symbols and Names Below is an alphabetical list of element symbols with the corresponding element name. Keep in mind that the names for the elements (and their symbols) may be different in languages other than English. Ac Actinium Ag Silver (argentum in Latin) Al Aluminum Am Americium Ar Argon As Arsenic At Astatine Au Gold (aurum in Latin) B Boron Ba Barium Be Beryllium Bh Bohrium Bi Bismuth Bk Berkelium Br Bromine C Carbon Ca Calcium Cd Cadmium Ce Cerium Cf Californium Cl Chlorine Cm Curium Cn Copernicium Co Cobalt Cr Chromium Cs Cesium Cu Copper (cuprum  in Latin) Db Dubnium Ds Darmstadtium Dy Dysprosium Er Erbium Es Einsteinium Eu Europium F Fluorine Fe Iron (ferrum in Latin) Fl Flerovium Fm Fermium Fr Francium Ga Gallium Gd Gadolinium Ge Germanium H Hydrogen He Helium Hf Hafnium Hg Mercury (hydrargyrum in Greek) Ho Holmium Hs Hassium I Iodine In Indium Ir Iridium K Potassium (kalium in Medieval Latin) Kr Krypton La Lanthanum Li Lithium Lr Lawrencium Lu Lutetium Lv Livermorium Mc Moscovium Md Mendelevium Mg Magnesium Mn Manganese Mo Molybdenum Mt Meitnerium N Nitrogen Na Sodium (natrium in Latin, and natron in Arabic) Nb Niobium Nd Neodymium Ne Neon Nh Nihonium Ni Nickel No Nobelium Np Neptunium O Oxygen Og Oganesson Os Osmium P Phosphorus Pa Protactinium Pb Lead (plumbum in Latin) Pd Palladium Pm Promethium Po Polonium Pr Praseodymium Pt Platinum Pu Plutonium Ra Radium Rb Rubidium Re Rhenium Rf Rutherfordium Rg Roentgenium Rh Rhodium Rn Radon Ru Ruthenium S Sulfur Sb Antimony (stibium in Latin) Sc Scandium Se Selenium Sg Seaborgium Si Silicon Sm Samarium Sn Tin Sr Strontium Ta Tantalum Tb Terbium Tc Technetium Te Tellurium Th Thorium Ti Titanium Tl Thallium Tm Thulium Ts Tennnessine U Uranium V Vanadium W Tungsten (wolframite) Xe Xenon Y Yttrium Yb Ytterbium Zn Zinc Zr Zirconium Sources Rouvray, Dennis H. Elements in the History of the Periodic Table. Endeavour 28.2 (2004): 69-74. Print.Scerri, Eric R. The Evolution of the Periodic System. Scientific American 279.3 (1998): 78–83.  ---. The Periodic Table: Its Story and Significance. Oxford: Oxford University Press, 2007.Yeston, Jake, Nirja Desai, and Elbert Wang. Setting the Table: A Brief Visual History of the Periodic Table. Science, 31 January 2019.

Robert Frost s Life Through Poetry - 1745 Words

March 23, 2016 Robert Frost Reflects Life Through Poetry It is easy to express your emotions, and feelings through poetry. Which is exactly what Robert Frost has done through his entire career. Each poem Robert Frost has written, has meaning behind it all. He has gone through an extreme amount of events, and tragedies in his life. Frost has been through an unimaginable amount of losses, deaths, and loneliness throughout his years. Throughout his life his poetry has had a huge impact on him, the situations and losses, and emotions he had encountered in his life were expressed and showed throughout his poetry. Robert had suffered from emotional and physical abuse throughout his childhood, which had caused him to live his life being apprehensive, and afraid. Even though these things had caused him to be emotionally unstable, and leave him fearful for his entire life; they had also allowed him to be one of the most incredible poets in history. Frost s father was an alcoholic who had anger issues as well, one time he had whipped young Roberts’s legs repeatedly with a dog chain (Postema, 160). Frost was born in San Francisco, where he had lived for 11 years, until his father had passed away due to Tuberculosis in 1885. After his father s passing, himself, his mother and his sister Jeanie had moved to Eastern Massachusetts. Isabelle Frost (Robert’s mother), had helped her family by getting a job to be a teacher, which allowed her to continue teaching and homeschooling her ownShow MoreRelatedAnalysis Of Robert Frost s La Noche Triste Essay1692 Words   |  7 PagesNovember 2014 Paper 5 Robert Frost was born on March 26, 1874 in San Francisco, California. He is, without a doubt, one of the greatest poets in American history. Frost used a traditional style and candidly opposed the free verse style. His poetry is deceptively simple, customarily employing colloquial expression that proceeds just as readily as speech and applying a conventional style similar to that of Carl Sandberg, Emily Dickinson, and Edgar Allen Poe (Roberts Zweig 2008). Frost s vivid depictionsRead MoreFire And Ice By Robert Frost1349 Words   |  6 PagesThe great debate of whether the world will end in a fiery ball of destruction or a frozen wasteland has baffled the minds of many people. A man named Robert Frost has written a poem called Fire and Ice that describes his thoughts on how he would prefer to leave this world. Upon reading this poem, the reader can derive two distinct meanings of fire and ice; one being of actual fire and ice destroying the world, and the other having symb ols for the fire and ice, such as fire being desire or passionRead MoreModern F. Robert Frost1547 Words   |  7 Pages9th, 2015 Robert Frost: Modern Multiplicity Robert Frost is a multiple poet. –Louis Untermeyer What is customary and, therefore, stereotypical of modern artistic thought is the belief that only one central meaning can be gathered from any one reading; that these singular interpretations support, give credence and justify hegemonic forces or grand narratives in society. Defining the term â€Å"modern† in his work The Postmodern Condition: A Report on Knowledge, Jean-Francois Lyotard â€Å"designate[s]† this nameRead MoreEssay about Nature in Robert Frosts Poems1649 Words   |  7 Pages Under the stars of the sky, fifteen-year old Robert Frost explored the heavens through a telescope. He was seeking affirmation of the proverbial question that has plagued mankind for centuries—the proof and existence of God. While surveying the cosmos, Frost‘s interest was stirred, so he visited a library and obtained books that had illustrated star charts. Within these pages, his knowledge of the stars was edified and a poet was born. Frost‘s first poems were ―astronomicalâ€â€" and invokedRead MoreRobert Frost: A Poet To Remember Essay1004 Words   |  5 PagesRobert Frost was one of Americas leading 20th-century poets and a four-time winner of the Pulitzer Prize. He has been an inspiration to many young writers and aspiring poets. Although he lived through a troubled and tragic life, Frost was able to express his unique view of nature and the world around him in the delicate art of poetry. His direct and easy-to-read poems made him one of the most recognized poets in the country. Robert Frost had the ability to make his poems accessible to anyone readingRead MoreEssay about Robert Lee Frost1452 Words   |  6 PagesRobert Lee Frost The mark of a great poet is his ability to engage the reader so that they analyse their own lives. Robert Lee Frost (1874 – 1963) – an influential American poet often associated with rural New England – is brilliant at this and uses poetry as a platform for the expression of his own general ideology. Frost’s belief that human society was often chaotic and stressful and that the meaning of life is elusive, has been promoted in his poetry. Frost looked to nature, whose undyingRead MoreThe Road Not Taken By Robert Frost1477 Words   |  6 Pages Robert Frost was a poet of the 19th and 20th century and his work had a great influence on the way poets of the future would write. Frost influenced poets through his work that contained simple ideas with deeper meanings. These ideas allowed for a different view on the world. â€Å"The Road Not Taken† was written by Robert Frost in 1916. It was a literary work that displays the way in which Frost saw the world around him. His writing style allowed him to express his feelings towards his environmentRead MoreRobert Frost : The Love Of Writing Essay1068 Words   |  5 Pages Robert Frost: For The Love of Writing There are and have been many great writers in the current day and throughout history. They all have different accomplishments, and most hold college diplomas. While Robert Frost didn’t receive a diploma from either of the colleges he attended, his success shows that it is not required. So what is it about him that many still consider him to be a great writer? What is it about his poems and writings? Are they only words, or do they hold something more†¦aRead MoreThe Career and Influences of Robert Frost1248 Words   |  5 PagesRobert Frost is one of America’s most celebrated poets. Born in 1874, he was raised in San Francisco until his father passed away. As Robert Frost grew up, many tragic things happened to him. There were many deaths in his family including some of his children. Even during these hard times, he continued to create poetry. Frost was heavily influenced by his surroundings. He loved spending time in the wilderness and observing nature. The tim e Robert Frost spent living New England, and his views on WorldRead MoreThe Road Not Taken By Robert Frost Essay1156 Words   |  5 PagesRobert Lee Frost was an American poet. His work was initially published in England before it was published in America. He is highly regarded for his realistic depictions of rural life and his command of American colloquial speech. Robert Frost’s poem â€Å"The Road Not Taken is a narrative poem on making decisions. A narrative poem is one that tells a story. It follows a similar structure as that for a short story or novel. There is a beginning, middle and an end, as well as the usual literary devices

Starbucks Analysis Free Essays

string(19) " as well as labor\." Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. We will write a custom essay sample on Starbucks Analysis or any similar topic only for you Order Now Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market. At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like. Key word: Nature of product; Market Trends; Production/Supply Process Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on. By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc. Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made with via, that is indistinguishable from Starbuck’s typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013). It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step. Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature stage, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice. When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy life and pursuit of fashion and communication. The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits. Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers’ income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side. Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. You read "Starbucks Analysis" in category "Papers" Production function Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decisio n with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/Market Nature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by quality coffee servicing. The rest of other competitors is trying advance environment as well. Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013). However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald’s larger retail footprint may overlap more with Starbucks’ core markets, but their stark differences as stores are reflective of the general differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition. Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role. That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012). The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin. Almost every industry even companies have been involved into this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs. The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The social-culture segment based on the reflection of consumers and how the company response to it. As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry. The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use social media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet. It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention. It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced. Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald’s has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald’s coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of revenue is coming from individual buyers. They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors. Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikipedia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either. Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals. In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted customers who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks. In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related company. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen. That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place. Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact. The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken. The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks’ Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks’ new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Vent i of Greedy Government. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/article/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis How to cite Starbucks Analysis, Papers

Ove Arup Essays - Knights Bachelor, Ove Arup, Structural Engineers

Ove Arup Sir Ove Nyquist Arup was a leading anglo-danish engineer, the founder of the internationally important firm Arup and generally considered to be one of the foremost engineers of his time. His career was defined and propelled by many of the major design, technological and economic developments of the 20th century: early experimentation with thin-shelled reinforced concrete structures and more recently the phenomenon of corporate globalisation of which the present day Arup engineering consultancy is a highly successful example. Ove?s career began when he completed his engineering studies in 1922, in which he specialised in reinforced concrete. He moved quickly up the ranks in his first job at Danish firm Christian and Nielsen, being appointed chief engineer towards the end of 1923. After a decade of solid work and increasing experience, he worked as a structural consultant to the Tecton partnership (working alongside another important senior engineer Berthold Lubetkin), in which he most notably worked on Highpoint one in Highgate. Highpoint one was an important experiment in high-rise residential design, and was one of Arup?s most significant collaborations with Lubetkin. Arup later criticised the project as having significant flaws. He moved next to a London construction company, J.L Kier and Co in London, as director and chief designer from 1934-1938 and also became a member of the executive committee of the MARS group in 1935. In 1938, with his cousin Arne Arup, he founded Arup and Arup Limited which was a firm of engineers and contractors. Arup?s reputation as a competent engineer was well and truly swelling at this point and he was appointed on the air raid precautions committee prior to World War Two. World War Two provided a world of opportunity for Arup to flex his engineering muscle. He published a number of papers on shelter policy and designs due to the constant bombings by the German Luftwaffe on England. They mainly advocated reinforced concrete mass shelters, rather than the government policy of dispersing the population in small domestic shelters. Largely for political reasons, most of his recommendations were never adopted, although some wealthy Londoners were able to build concrete shelters according to his design. He also played a small role in the all important allied D-day landings in which he designed the temporary harbours. In 1946, Ove dissolved Arup and Arup Ltd and created a team of civil and structural engineering consultants. A further company, Arup Associates, was formed in 1963 as a new partnership with a body of engineers and architects working on an equal basis as building designers which is the crux of the modern day company Arup. It is a multi-disciplinary company providing engineering, architectural, and other services for the built environment. The company?s first project was Durham?s Kingsgate Bridge in which Ove Arup personally supervised the design and construction. Being the firm?s first bridge, Arup was particularly attached to the project and had his ashes scattered from it following his death. However, Arup?s most famous structure would have to be the Sydney Opera House in which he was the design engineer from 1957 until its completion in 1973. An iconic building making groundbreaking use of precast concrete, structural glue and computer analysis made Arup?s reputation despite the extreme difficult working relation ship with the architect, Jorn utzon. In conclusion, the Sydney Opera House offered Ove the supreme opportunity for the integration of his artistic vision and technical innovation. It was an excellent example in showcasing how he engineered solutions intuitively and then proved them mathematically. ?Bibliography HTTP://EN.WIKIPEDIA.ORG/WIKI/OVE_ARUP ACCESSED 19TH OCTOBER HTTP://WWW.DHUB.ORG/ARTICLES/830 ACCESSED 19TH OCTOBER WWW.OVEARUPFOUNDATION.ORG/ABOUTUS/ABOUTOVEARUP.HTML ACCESSED 19TH OCTOBER

How To Rock At Relationship Marketing

How To Rock At Relationship Marketing At least 32% of business-to-business (B2B) marketers create more company-centric content than customer-centric. Yikes. Thats not good. Dont get me wrong- its important to have great content that explains exactly how your product or service can help your customers. But that sort of content will have its greatest impact long after your prospects know, like, and trust you. Another 27% of B2B marketers write more customer-focused content. Thats great. But there is something to be said for including company-focused content that helps your readers understand why they should buy your product or service after their first few experiences with your awesome content. Thats why the 41% of B2B marketers who combine company- and customer-focused content will win the sale at the end of the day. Heres why, and exactly how you can do it, too, with a little thing we call relationship marketing.How To Rock At Relationship #Marketing Like The Best Sales ProsYour Prospects Don't Care About You, Your Product, Or Your Service (At Least Not Yet) In January, my wife and I spent some time in New Orleans. It's great, by the way- a city full of music. While walking around town, musicians would spot us, walk over, and ask us to buy one of their CDs for only $10. But we didn't buy a single CD. On the other hand, we saw a ton of street performers actually playing their music. They were out, showing visitors like us their awesome talents, and simply had a guitar case open with a sign that read $10 a CD. Anytime we stopped to listen, we gave those guys a few bucks. Give your prospects a preview of what you're capable of with awesome #content.Think about those two scenarios applied to your marketing: You can write content that talks about your product and nothing else, then hard sell someone on purchasing it. Or you could show your readers a preview of what you're capable of first, show them you're a company full of talented folks, and let your content sell for you. I bet you can tell which sales technique  is more effective. The street performers who showed us a preview of what we would get by buying their albums gave us the chance to get to know and like their music enough to trust that their whole album would be great. Why Content Marketing Is Your New Salesperson While it'd be great if you could go out and meet every one of your prospects like the musicians (or salespeople) in New Orleans, it's just not going to happen. Especially not anymore- because people want to find your solution on their own without your help. In fact,  84% of folks prefer to  research  on their own instead of having someone do it for them. Their first experience with your brand is through  your content.  Your content needs to build that relationship. And that relationship cannot begin with a hard sell. And while some even argue that relationship selling is dead, their arguments even further the importance of experiences and relationship marketing.  Matthew Dixon and Brent Adamson take to  the Harvard Business Review to explain why "Selling Is Not About Relationships", but rather about being a challenger. The best  salespeople: 1. Teach their prospects. They focus the sales conversation not on features and benefits but on insight, bringing a unique (and typically provocative) perspective on the customer’s business. They come to the table with new ideas for their customers that can make money or save money - often opportunities the customer hadn’t realized even existed. Apply This To Your Marketing: Publish helpful content (the kind that doesn't just scratch the surface).  Participate in the ensuing conversation with blog  comments and social media. And create experiences people will remember long after first meeting you through content. 2. Tailor their sales messages. They have a finely tuned sense of individual customer objectives and value drivers and use this knowledge to effectively position their sales pitch to different types of customer stakeholders within the organization. Apply This To Your Marketing: Understand your audience and their challenges super well. Never be afraid to go super niche or narrowcast your prospects with your content. 3. Take control of the sale. While not aggressive, they are certainly assertive. They are comfortable with tension and are unlikely to acquiesce to every customer demand. When necessary, they can press customers a bit - not just in terms of their thinking but around things like price. Apply This To Your Marketing: The best salespeople "win by pushing customers to think differently, using insight to create constructive tension in the sale." Help your readers understand that they can improve the way they're currently doing something- even if they didn't know they could. Focus on customer value while pushing your readers outside their comfort zone to understand there is a better way. And I would argue that doing all of that builds positive experiences with your content. And that, in turn, serves as the foundation for a relationship. So, if the best salespeople build relationships to  sell, how can you apply those same practices  to build your relationship marketing? So, What About â€Å"New Age† Sales And Marketing Then? Pitches and cold calls are out. At least, that’s what some sales  pros  have been saying. Prospects are more informed than ever before when they make buying decisions- 84% of them, in fact. So, what is the solution? When Entrepreneur asked Tony Parinello that question, this is what he had to say: Let's face it: Buyers are more educated than ever before. What we sales and marketing types need to focus more on is understanding our prospect's world- and the best way I know of to do just that is to ask intelligent questions. Parinello  goes on to explain that those questions should be open-ended and prompt longer responses than just yes or no. And that we should ask and listen a lot more than adding to the noise. Hm. This new age stuff actually sounds a lot like what Dale Carnegie wrote about way back in 1936 in his book, â€Å"How To Win Friends And Influence People.† So, once again, it's about building relationships. And you can do that with your content. Here's how: Ask your readers what they'd like to hear from you. Ask your customers why they use your product or service. Listen to their big challenges on social media. Look at  the questions they ask you in your blog comments. Listen to the questions they ask presenters at events. Review your most successful content to  learn why your audience loved it. Recommended Reading:  How To Find The Best Blog Ideas That Will Have People Craving Your Content Give Away Your Secret Recipes Just like those street performers in New Orleans, you can give away the recipe for your secret sauce, and people will still buy what you’re selling. In fact, some companies give away their most successful recipes- very literally. Living in Minnesota, there is an awesome brewery I love: Surly. Those guys partnered with Northern Brewer Homebrew Store to share tons of their recipes so homebrewers could replicate their  beers. It takes a super loyal fan to want to clone a beer.  And guess what? When you brew your own version, won't you probably also buy that brewery's beer to taste how close you made it? From experience, the answer is yes. You would. And that, in a nutshell, is how giving away your secret recipe in the form of content will actually help you sell more. Giving away your secret recipe will actually help you sell more. #contentmarketingBy sharing exactly how you do things successfully, you build thought leadership in your industry. Relationships are built on trust, and when smart people see how smart you are, they'll want to work with you. If you give away how to do something without your help at all, your audience could do it... but they still might not have the time, knowledge, or experience to do it as well as they could when they have your help. Will Old School Sales Models Work In Your Content Marketing? There are a couple old school sales models that people still talk about. And they get  pretty interesting when you combine them with content marketing. Break and fix. This is when a salesperson shares something jarring, then something rational. Psychologists were able to convert 80% of study participants by disrupting their trains of thought with something out of the ordinary, then following up with something agreeable. Apply this to your content marketing: Show your readers a problem they’re experiencing now but may not even know about it, then provide the solution in your content. 1. Write content  that promises utility. Think of headlines that look like this: How To ___ That Will Help You ___ Or even this: 23 Ways To Get Even More From ___ To ___ The thing in common with this method, is that it connects the main idea of the content to a promise of what your reader will learn. There’s a reason our headline analyzer ranks power words like how to and that will so high: It's a promise of extremely useful content. And we know 34% of people share content simply because it's super helpful. Headlines like that indicate a desired state, too. If you do ___ you will become ___. We want to become better at what we do; it's human nature. When your content promises that and follows through- you've created a magical experience your readers will remember. Recommended Reading And Resources: How To Write Headlines That Drive Traffic, Shares, and Search Results Proof That Emotional Headlines Get Shared More On Social Media Blog Post Headline Analyzer Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Help your readers do something better- even if they don’t know they’re doing it wrong. Sometimes, it's easy to believe that just because you're doing something, it's as good as it gets. Take, for example, a blog planning process. If you have one, that's great, right? But what if there were a ton of ways to optimize that process to save even more time for every single person involved in the process? You'd be interested. While it might seem like every topic has been covered before, you can focus on creating content for those topics better than anyone else. Efficiency is doing the thing right. Effectiveness is doing the right thing. - Peter Drucker Like that blog planning process example, doing the right things is being effective. Doing those things even better is being efficient. If you focus your content on a common problem your readers experience, then focus on a unique angle, you are providing something no one else is doing. That's how you can help your readers do something better- even when they don't know that what they're doing is wrong in the first place. This is why every piece of content from the Content Marketing Blog is long-form: We don't just scratch the surface, but provide helpful, actionable content to help our readers become better bloggers and content marketers. Example Reading: How to Hack Your Efficiency with an Agile Blog Planning Process 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best) Why the break and fix method still works. It's the classic problem + solution = outcome model. If you introduce a problem, then provide a solution in your content, that's exactly what your readers are looking for. The outcome is how they'll do something better than they've ever done it before. And that outcome is made even better when they use your product or service. Foot in the door. This is when a salesperson asks their prospect to buy something that's relatively cheap, then asks them to buy something more expensive. But it sucks to ask someone to buy from you the minute you meet them.  Remember those folks in New Orleans who point blank asked me to buy their CDs? It's pretty abrasive. Use your content to build a relationship first, then ask for the sale. Use your content to build a relationship first, then ask for the sale.Apply This To Your Marketing: Ask your readers to do something simple first, then build up to something bigger. 1. Ask for a social media share first. 34% of people like to share helpful content, and 73% share content to remember it. It's easy to share useful content, and creating an experience your readers will remember is super important to help them get to know you. I definitely fall into both of those sharing categories, and it's really likely your readers will, too. Recommended Reading: Why People Share: The Psychology of Social Sharing How To Increase Blog Traffic: 5 Ways To Make Contagious Content The Best Place To Put Social Media Buttons On Your Blog 2. Trade awesome free content for an email address. Speaking from experience at , there is no better way to gather email addresses than this. Plus, there are dozens of tools to help you do this (OptinMonster, Leadin, and SumoMe List Builder  just to name a few), and they’re super easy to set up. This is just a little more effort for your reader than asking for a social share, because they are giving you permission to send them relevant content. This is an example of an OptinMonster lead conversion cookie. Read all about content distribution and get your free e-book. We call these cookies at . We give our readers something sweet for a bit in return. Various formats of these have  helped us increase our email subscribers by 90% in just 6 months. Imagine what it could do for your blog. Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program Why You Should Give Free Content To Your Readers 3. Provide a free trial signup (if you can). Just like great content hints at how great your product will be, a free trial is a preview of how much better your customers lives will be after they purchase your product. This takes a bit more dedication from your prospects. Think of time to learn something new, knowing an end date to â€Å"free† is coming, and making a purchase decision in a set timeframe. However, â€Å"free† is a super easy way to experience your product for the first time. And you can make that offer through your content marketing. 'Free' is a super easy way to experience a product for the first time.4.  Make it an easy purchase. Do you see the pattern of how you've  helped your prospect build up from a super easy decision (a social share) to slightly more advanced (trial of your product)? That gives your readers time to build a relationship with you through content. And as all salespeople know, relationships help sell. Now that they trust you, it's time to ask for the purchase. Really, this is an art of compliance based on social psychology. And psychology works for content marketing. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog Why the foot in the door method works for content marketing. You never know when someone is experiencing your content for the very first time or has seen your stuff a bajillion times. Giving your readers the ability to choose their own adventure with your content will help them create valuable experiences the way they want them to be. How To Get People To Care About You, Your Product, And Your Service I mentioned trust about a million times in this post so far: It's one of the most important parts of making a purchase decision. In fact, Mark Schaefer wrote an entire book on it. And Robert Rose and Carla Johnson  also published a book recently about experiences being the next game changer in content marketing. I dove deep into research to understand how to grow our blog with some core elements of psychology. One of the most interesting parts of that research was about the Psychological Foundations Of Trust. And trust only comes from building a relationship. Good relationships are based on great experiences. This isn't really new. But it is super fun to tie this into content marketing: Find commonalities between your prospects’ challenges and the solutions your product or service provides. Provide those solutions through helpful content for free. Help your reader have a positive experience with your content (tone, usefulness, not too salesy, etc.). Publish and share that content consistently to build expectations of awesomeness. Include useful calls to action in your content so when your prospects feel secure, they have the opportunity to convert. And that is how you can use your content to build a relationship with the 84% of people who research before ever calling you: Understand your audience, teach them, and provide a unique perspective with your content. Ask questions, always learn, and never be afraid to iterate. Give away your secret recipes to position yourself as a thought leader. Promise a solution to your readers' challenges- beyond what anyone has ever told them before. Provide multiple calls to action ranging from little commitment to purchase. Publish that awesome content consistently. If you'd like to create content that sells, get your copy of  the relationship marketing template to get started. It'll walk you through how to create educational content and product-focused stuff, too, all while helping you remember all the actionable steps throughout this post. Recommended Reading:  4 Lessons From Psychology That Will Help You Grow Your Blog

Biography of Anne Lamott

Biography of Anne Lamott Anne Lamott was born in 1954 in San Francisco, CA. Anne Lamott, the daughter of the writer Kenneth Lamott, grew up in Marin County, north of San Francisco. She attended Goycher College in Maryland on a tennis scholarship. There, she wrote for the school newspaper, but dropped out after two years and returned to San Francisco. After a brief stint writing for WomenSports magazine, she began working on short pieces. The diagnosis of her fathers brain cancer prompted her to write her first novel,​ Hard Laughter, published by Viking in 1980. She has since written several more novels and works of nonfiction. As Lamott told The Dallas Morning News: I try to write the books I would love to come upon, that are honest, concerned with real lives, human hearts, spiritual transformation, families, secrets, wonder, craziness- and that can make me laugh. When I am reading a book like this, I feel rich and profoundly relieved to be in the presence of someone who will share the truth with me, and throw the lights on a little, and I try to write these kinds of books. Books, for me, are medicine. Lamotts Books While Ann Lamott is well known and loved for her novels, she also wrote  Hard Laughter, Rosie, Joe Jones, Blue Shoe, All New People, and Crooked Little Heart- a popular nonfiction piece. Operating Instructions  was  her raw and honest account of becoming a single mother and chronicle of her sons first year of life. In 2010, Lamott published Imperfect Birds. In it Lamott explores teenage drug abuse and its consequences with her trademark humor. This novel is about how incredibly hard it is to know and communicate the truth, Lamott told an interviewer. Then in 2012s Some Assembly Required, Lamott revisits the topic of child-rearing that she mined so well in Operating Instructions, except this time from a grandmothers point of view. In this memoir, Lamott takes her readers through the birth and first year of the life of her grandson, Jax, the son of her then nineteen-year-old son Sam. Taken from the notes of her journal during that year, Some Assembly Required also includes other happenings including a trip she takes to India in which she carries readers away with her visceral descriptions: We were on the Ganges at five in the morning, in a riverboat in the fog... All four mornings we were in Varanasi, our boat was socked in with fog. This mornings riverboat man said, Too much the foggy! which I think captures all of human life. It was a thick, white pea-soup fog- a vichyssoise fog- and apparently we were not going to see any of the sights Id assumed we would see, and in fact had come here to see. But we saw something else: We saw how much better mystery shows up in the fog, how much wilder and truer each holy moment is than any fantasy.

Employee Training and Development Research Paper

Employee Training and Development - Research Paper Example (Cormier) Training enhances the skills, knowledge, new information, and cultural awareness of an organization. The transfer is accomplished when the subject matter of the training is passed to the members of the organization, who then apply the skill set in the job environment. While the transfer of training process sounds simple and rudimentary, several barriers exists that can hinder the transfer of training process, or even nullify it completely. It is essential to understand the barriers to training in order to enhance the success of transfer of training. Several common barriers exist; lack of reinforcement on the job, non-supportive organizational culture, immediate work environment interference, impractical training programs, irrelevant training content, discomfort with change, lack of inspiration or support of the trainer, poorly designed / delivered training, and pressures from peers to resist change associated with training. Barriers to training exist in every organization t o varying degrees. (Broad) These barriers all hinder the importance of the training process and can mitigate the positive effects intended by the training process.

Sampling strategy Assignment Example | Topics and Well Written Essays - 250 words

Sampling strategy - Assignment Example In other words, each member of the population has an equal chance of becoming part of the sample size. This strategy shall be used to select fifty (50) of such new mothers. The rationale for using random sampling technique in the quantitative survey and selecting fifty (50) respondents is that surveys require the collection of data from a relatively larger setting and as such the sample size must be large enough to give a true proportionate representation of all people within the population. For the qualitative focus group study, a purposive sampling strategy shall be used to select members in the sample size. A purposive sampling strategy do not allow for equal probability of selection of members but comes with its own advantage which is, a specific classification of respondents who are thought to be suitable for the provision of certain data will be selected (Bushman, 2007). This is ideal for a focus group study because using a random strategy may include members who do not qualify for the variables set out to achieve the intended focus. Because the focus group will be critically analyzed, a fewer number of respondents of ten (10) shall be included. Generally for the focus group, the inclusion and exclusion criteria shall be based on a group of well defined variables, whereby only new mothers who fall within the variables shall be included (Calfee and Scheraga, 2004). A typical example of such variable could be new mothers who had pre-mature child birth. Bushman, B.J. (2007). Child birth complications and their attendant solutions: Validity of proposed explanations. Recent developments in alcoholism: Volume 13. (pp. 227-243). New York, NY: Plenum Press. Calfee, J., & Scheraga, C. (2004). The influence of advertising on anti-natal care: A literature review and an econometric analysis of four European nations. International Journal of Advertising, 13,

How the Authors of The Signalman and The Red Room Use First-Person Narrative :: Charles Dickens H.G. Wells Narratives Essays

How the Authors of The Signalman and The Red Room Use First-Person Narrative In this essay two novels will be compared. The first written by Charles Dickens entitled, `The Signalman` and the second is H G Wells’ `The Red Room`. I seek to find out how first person narration is used to manipulate the thoughts and feelings of the readers and how the two are similar. The two poems are both similar in that they are both pre 1914 prose about ghosts and are based on the supernatural, the two tales also create suspense and tension in the atmosphere surrounding the characters. The stories are written in first person native for example, the authors of `The Red Room` and `The Signalman` both tell the story using speech as the main technique telling the story through the narrator, â€Å"Is there any path by which I can come down and speak to you?† this makes the reader feel closer to the character due to his personal experience. The Signalman ============= At the start of `The Signalman` the atmosphere is bizarre. The story begins in a deep, damp cutting adjacent to a tunnel with a railway running through it, which is described as `barbarous`, `depressing` and with `forbidding air`. The scene is set at twilight therefore because of the darkness the two men don’t get to see each other properly and this enhances the mysterious element of the story. At the point in which he’s just about to go down `the cutting`, a vibration shakes the ground, Dickens writes, `vague vibration in the earth and air`, which describes the movement, he also uses a lot effective adjectives like, `violent` and `pulsation`, which conveys fears and adds to the tension which is building up, but this time it was just a train passing and the tension is lost. Dickens describes the cutting as being, â€Å"Extremely deep and unusually precipitous† and â€Å"Solitary and dismal†, he uses the detailed description to give the setting an eerie edge. The story only takes place within the cutting. The two men meet at the cutting at night, â€Å"I will come at eleven†, Dickens says, this sustains the tension due to the darkness and our own knowledge that the supernatural experiences always occur at night. The narrator feels very sympathetic towards The Signalman, as he keeps revisiting him to find out more about his life and his experiences, â€Å"But I expressly intend to make you another visit†, the narrator also talks about an â€Å"infection in the mind† and â€Å"deception of his sense of sight† and recommends `The Signalman` to see a doctor, when he sees the ghost, which reveals his level of concern for his new

Are Homosexuals the only sexual abusers of boys Essay

I do not agree with the idea that only homosexuals sexually abuse boys. This is a myth that has been instilled in people hence people grow up with the notion that male children can only be abused by homosexuals. Sexual abuse in boys has become common although in most cases it is unreported, under-treated or under-recognized. There is little knowledge concerning sexual abuse in boys which can be attributed to the few studies which are carried in this area. Although it is not clear on the exact number of boys who are at risk of being sexually abused, it is estimated that one in every 6 boys is likely to be a victim of sexual abuse by the age of 16 years (Gartner, 2005). According to research, most male sexual abusers are likely to be males who are close to the victim but are not related to the victim. These perpetrators usually carry out the abuse away from their victim’s homes, do it repeatedly and often involve some kind of penetration. But sometimes, the perpetrators can be female. It is said that there are higher chances of boys being abused by female perpetrators as compared to girls. When female perpetrators are involved, they tend to persuade them rather than using force as opposed to the male perpetrators who often use force. Therefore, one cannot rule out the possibility of female perpetrators abusing male children because these cases do exist (Michele, 1993). According to Spiegel (2003), people tend to look down upon homosexual as the only male sexual abusers because of the way they are brought up by the society. Most societies believe that all homosexuals must have sex with boys and mostly small boys. Therefore, children are made to fear homosexuals because they are seen as child sexual abusers. Considering this socially conditioned situation, it is difficult to change the opinion of the people about sexual abuse in male children. Hence, it is important for the society to start looking at the matter from different points of view such as: female can also sexually abuse young boys. Majority of these victims do not come to the limelight. In most instances, boys are sexually abused by women in parenting roles like mothers, aunts and grandmothers. This kind of abuse usually goes unreported because of the bond and royalty that exist between them. Such abuses can also occur when a son is given the role of husband. The son is usually made to feel aligned to the mother and becomes protective such that he constantly wants to care for and please his mother. The mother may put the child in a protective position which eventually leaves the child feeling ineffectual and inadequate. Because of the protection from the father’s abuse, the abuse from the mother may seem less threatening compared to the father’s. Despite that, this kind of abuse finally has significant psychological effects to the child (Dorais & Meyer, 2002). According to a study that was carried out by Dr. William C. Holmes about sexual abuse in small boys, it reveled that although majority of male sexual abusers are male, almost 90 %, there is also a significant number of female abusers with adolescent baby sitters accounting for almost half the population of female perpetrators. It is therefore important for proper measures to be put in place to ensure that boys are protected from sexual abuse from both male and female perpetrators because they are both involved in the abuse.

Analysis Of Quentin Tarantino s The World Of...

In his interview, Quentin Tarantino describes Inglourious Basterds as a product of his imagination (Gilby 175). If one had watched the film, he can see that the film is based on the real World War II setting as it portrays actual key figures - Hitler, Goebbels, and Churchill - and events around that time, such as German occupation in Paris and the Holocaust. Even though the film uses actual World War II setting, the story as a whole is a pure fiction. The film is a fictional alternate history of two different, but intertwined plots to assassinate Hitler. In reality, Hitler was not assassinated by the Jews, nor by Americans because he committed suicide. But, in the world of Inglourious Basterds, Tarantino twists the actual history by creating a fictional story of Hitler’s assassination, which is effectively achieved by Shoshanna, a French Jewish cinema proprietor, and two Jewish-American soldiers from the Basterds, a team of Jewish-American soldiers led by Lt. Aldo Raine. What Tarantino wants to imply through this film is that in the world of film, anything can be made possible, even altering history, at the filmmaker’s discretion. Tarantino has let his imagination run wild and satisfied the â€Å"what if† questions that not only he but also others might have: What if Jews retaliated back and fight the Nazis? What if Americans have killed Hitler and dismantled Third Reich? Through Inglourious Basterds, Quentin Tarantino recognizes cinema as a medium that has the power to deviate